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Value-Added Services

Increased commoditization of various Communication Service Provider (CSP) offered services has led to higher traffic on the network and reducing/flattening revenues. At the same time, availability of cheaper Mobile Internet has increased the audience and appetite for Digital Content. ARA TECHNOLOGIES’s VAS Consolidation set of applications are designed to help CSPs optimize their network and associated costs to maintain profitability, and to realize additional revenues from Digital Services.

Voice Services

There are still a considerable number of customers across regions that prefer content delivery and selfcare engagement over voice channel. Hence, it’s imperative for Operators to ensure presence of fit-for-purpose offerings to ensure maximum uptake from this segment.

Integrated Messaging

Integrated Messaging Consolidates all CSP messaging enabler applications in line with the guiding principle of the VAS Consolidation Platform, without compromising on the key functional and non-functional requirements of each application and each possessing their own logical instance.

Digital Service Delivery

Digital Service Delivery platform empowers CSPs to deliver traditional and rich media content and services to the customer through hosted or 3rd party offerings. With industry standard content ingestion, management and delivery mechanisms for all major rich media content types from short form videos to games and e-books, coupled with market leading offer creation & subscription engine, it’s possible to engage various macro & micro customer segments with personalized offers.

Mobile Marketing

Our mobile Marketing service is an integrated, modular and flexible platform that covers all key functionalities of mobile marketing. The platform enables setting priorities between VASP's, Bandwidth and Load Management, Bulk-SMSC, Multimedia Accelerator and Bulk-MMSC. It has a built-in multimedia transcoder, Campaign manager, DRM and content screening capabilities within the content management platform and an easy VASP API and web interface.

WIFI networks for MNO

New revenue stream from seamless and automatic access to Wi-Fi hotspots for data communications, that allows the carrier to:
- Sell Wi-Fi data to their roamers
- Bundle with 3G data packages
- enjoy advertisements bar

Call Completion

The Call Completion Platform is built on the key guiding principle of bringing back the missed revenue due to uncompleted calls on the network, owing to called party being unavailable for the call or caller having insufficient funds for the call.